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Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution.
Rules for Revolutionaries is a bold challenge to the political establishment and the “rules” that govern campaign strategy. It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: a technology-driven team empowered volunteers to build and manage the infrastructure to make 75 million calls, launch 8 million text messages, and hold more than 100,000 public meetings—in an effort to put Bernie’s insurgent campaign over the top.
Reviews and Praise
“Bernie Sanders’s presidential run was a spectacular wake-up call, revealing the huge number of Americans willing to fight for radical change. That includes a great many who didn’t sign up for the political revolution this time around, which is good news: Our movements can learn how to go even bigger and broader. We can win—but only if we continue to develop the kinds of tactics, tools, and vision laid out in this vitally important book, perhaps the first to explore how to organize at the true scale of the crises we face.”--Naomi Klein, author of This Changes Everything and The Shock Doctrine
“Rules for Revolutionaries is a lamppost for those who are committed to causes of community uplift, grassroots empowerment, and organizing for good. Insurgents get ready, this is the book for you.”--Nina Turner, former Ohio state senator
“Here’s a guide from the heart of Bernie’s grassroots movement that mobilized hundreds of thousands of volunteers. Rules for Revolutionaries is a playbook for ‘big organizing’—a melding of grassroots movement tactics with new technology. It’s a must-read for anyone who wants to take back our economy from the moneyed interests.”--Robert B. Reich, author of Saving Capitalism
“If you want to change the world and the status quo, read this book. An alternate title would appropriately be: How to Make the Impossible, Possible. Prepare to be inspired.”--Assemblywoman Lucy Flores
“Climate activists around the world watched Bernie’s vibrant volunteer network with envy and wondered whether we, too, could build that level of engagement absent a candidate and national election. Bond and Exley answer that question: Yes, we can! Everyone who wants to solve climate change—or any other big issue—should read this book and get started.”--Annie Leonard, Greenpeace USA
“This must-read book lays down 22 ‘rules’ designed to put power in the hands of people who want to make radical social change. Becky Bond and Zack Exley have walked the walk—and they know what organizing looks like when you begin with a big, transformative demand and challenge the establishment. You win big when you ask big—and whoever wins in November, we’ll need to push for revolutionary change from Day One. Becky and Zack’s book is a vital contribution to that project!”--Katrina vanden Heuvel, editor and publisher, The Nation
“If you want to understand Bernie's remarkable campaign—and more importantly, if you want to understand how to organize big, world-shaking campaigns of all kinds in the future—this is the book for you. The authors bring enormous credibility and enormous insight to a crucial task; what they describe in electoral politics goes just as much for battles like the one around the Keystone pipeline.”--Bill McKibben, New York Times bestselling author; cofounder, 350.org
“Two of our generation’s most accomplished organizers share the creative tactics and technology they used to lead hundreds of thousands of people to volunteer their time to change the course of history—and how you can, too. This page-turner belongs in the hands of new and veteran organizers alike and will set the standard for how to make change in the twenty-first century.”--David Broockman, assistant professor of political economy, Stanford University
About Becky Bond & Zack Exley
Becky Bond and Zack Exley are digital iconoclasts who have been reshaping the way politics is practiced in America for two decades. In Rules for Revolutionaries they have identified 22 rules of “Big Organizing” that can be used to drive social change movements of any kind.
Becky Bond served as a senior advisor on the Bernie Sanders presidential campaign and was an architect of the campaign’s national, volunteer-driven grassroots campaign. Prior to joining the Bernie Sanders campaign, Becky served as political director at CREDO where she was an innovator working at the intersection of organizing, politics, and technology for over a decade. Becky is a cofounder of CREDO SuperPAC, which was named by Mother Jones as one “2012’s Least Horrible Super-PACs” for helping to defeat five sitting Tea Party Republican Congressmen.
Zack Exley served as a senior advisor on the Bernie Sanders presidential campaign and was an architect of the campaign’s national, volunteer-driven grassroots campaign. Zack was a union organizer before becoming MoveOn.org’s first organizing director in its campaign to prevent the war in Iraq in 2003. As an early advisor to the Howard Dean campaign, he helped transfer MoveOn’s early fundraising and organizing discoveries into presidential politics, then served as John Kerry’s director of online fundraising and communications in the general election where his team raised more than $100 million online for the nominee. Subsequently, Zack worked as a consultant to global NGOs, campaigns and companies, and served as Wikipedia’s chief community officer and chief revenue officer.
About Chelsea Green Publishing
The people at Chelsea Green are truly revolutionary publishers and share Becky and Zack's commitment to empowering the American people to take down the corrupt political establishment and organize for change.
Founded in 1984, Chelsea Green Publishing is recognized as a leading publisher of books on the politics and practice of sustainable living, publishing authors who bring in-depth, practical knowledge to life, and give readers hands-on information related to organic farming and gardening, permaculture, ecology, the environment, simple living, food, sustainable business and economics, green building, and more.
Chelsea Green leads the industry both in terms of content—foundational books on renewable energy, green building, organic agriculture, eco-cuisine, and ethical business—and in terms of environmental practice, printing 95 percent of books on recycled paper with a minimum 30 percent post-consumer waste and aiming for 100 percent whenever possible. Chelsea Green also prints books in North America, as opposed to overseas like many publishers, with most of our printing partners based in the United States.
The Chelsea Green approach is a perfect example of what is called a ”triple bottom line“ practice, one that benefits people, planet, and profit, and the emerging new model for sustainable businesses in the 21st century.